Site planning makes the wheels go round.
How we work with cities and campuses to configure our systems.
If a tree falls in the forest and no one’s around to hear it, does it make a sound? We’ll leave that question to philosophers (but yes, it totally does) and translate that age-old query to what we do: if a bike, scoot, or trike is on the road and no one can find it, is it even a vehicle?
That’s where Gotcha’s in-house site planning team comes into play. While some of our competitors deploy assets at random or without permission, our site planning team works closely with our partners to analyze relevant city planning, infrastructure, and demographic data to develop efficient, successful micro-mobility systems.
That starts with hubs. We prefer to operate in a way that keeps our products in safe, organized, and predictable areas. We believe this hub-based approach creates more order for riders and allows us to be better corporate citizens of the cities and universities in which we operate.
That means if a rider dumps a scooter in the middle of a sidewalk or parks a bike on your lawn, there are consequences in the form of fees. These charges encourage our riders to be more conscientious of others in their community.
While our process begins with in-depth analysis and partner input, it doesn’t end there. We also gather feedback from local residents and other stakeholders who provide real-world info on where products can be the most useful. That includes getting a feel for local commutes and which areas are most conducive to mobility options like bikes, scooters, and trikes.
While we love to see people using our products, we also love seeing our products where they’re supposed to be. Proper site planning takes our riders’ actions into account.
That means we put them in places that will help the system rebalance itself, so we don’t have to spend as much time running around town in vans moving products hither and thither. Riders’ natural mobility habits will do that for us.
When everything comes together, it’s like magic—very thoroughly, carefully, and strategically thought out magic that takes a lot of hard work and collaboration.
At that point we can start analyzing data to optimize physical hub locations, like existing bike racks or our mobility bar, or create new virtual hubs that riders can find in our app. This constant testing allows us to maintain optimum system health.